A study published in Science Translational Medicine in 2012 revealed that a short, 10-minute Swedish-style massage session can reduce inflammation and the time it takes your muscles recover after a hard workout. However, the health benefits of massage extend beyond simply soothing aches and pains. A growing body of evidence suggests that a rubdown is even better for you than you think.  The following are some of the many benefits of massage for men: It Red...

Today's men are frequenting spas in Dubai more than ever—especially since the opening of Cool Aroma Gentlemen’s Spa.  And the trend is also occurring in other cities around the world.  According to Conde Nast Traveler magazine, 35% of spa goers today are men. And, believe it or not, many of them are going for facials. Gone are the days when only women went to spas for facials.  Men have realized that ...

Today's men are frequenting spas in Dubai more than ever—especially since Cool Aroma Gentlemen’s Spa opened its door. And the trend is occurring in other cities around the world.  According to Conde Nast Traveler magazine, 35% of spa goers today are men. Gone are the days when only women went to spas.  Men have realized that a grooming experience at a Cool Aroma offers the...

Today as men are paying closer attention to their looks, more of them are coming to Cool Aroma Gentlemen’s Spa in Dubai to have regular manicures. Gone are the days when only women in Dubai had manicures. Now, more men are having their nails professionally groomed by nail technicians. It’s now very common to see men at Cool Aroma getting manicures, either alone or along with their wives or girlfriends. A manicure provides a clean, professional look and is now expected of businessmen in Dubai...