Today's men are frequenting spas in Dubai more than ever—especially since the opening of Cool Aroma Gentlemen’s Spa.  And the trend is also occurring in other cities around the world.  According to Conde Nast Traveler magazine, 35% of spa goers today are men. And, believe it or not, many of them are going for facials. Gone are the days when only women went to spas for facials.  Men have realized that ...

Today's men are frequenting spas in Dubai more than ever—especially since Cool Aroma Gentlemen’s Spa opened its door. And the trend is occurring in other cities around the world.  According to Conde Nast Traveler magazine, 35% of spa goers today are men. Gone are the days when only women went to spas.  Men have realized that a grooming experience at a Cool Aroma offers the...

Today as men are paying closer attention to their looks, more of them are coming to Cool Aroma Gentlemen’s Spa in Dubai to have regular manicures. Gone are the days when only women in Dubai had manicures. Now, more men are having their nails professionally groomed by nail technicians. It’s now very common to see men at Cool Aroma getting manicures, either alone or along with their wives or girlfriends. A manicure provides a clean, professional look and is now expected of businessmen in Dubai...

The art of massage has been practiced for thousands of years, and today, more men, including the most discriminating men in Dubai, recognize the health benefits of massage. Massage involves some form of rubbing, pressing, stretching, and/or manipulation of muscles and soft tissues.  Cool Aroma’s therapists typically use their hands and fingers to do this, but may also use their forearms, elbows or feet. Just like men all over the world, men in Dubai get massages at Cool Aroma to find relie...